Turning Brands Into TheAnswers Consumers Seek.


Search is how people discover information on the internet. Over 60% of total traffic to brand websites is driven by search, and 50% of consumers will connect with a business within one day of a search on their smartphone. In today's information economy, search engines are the arbiters that determine what answers consumers get to their questions, and it's critical for any brand to have a strong presence in search.

Contractor Search Engine Optimization is a company for contractors who need Search Engine Optimization for Construction Companies

BEYOND RANKINGS

Achieving success in search engine optimization means looking beyond driving rankings, traffic or direct response conversions. It's about optimizing the user experience on the search engine results page in alignment with the full digital ecosystem, spanning owned, earned and paid.


PROVIDING VALUE AT THE RIGHT MOMENT

Success in search is rooted in leveraging the platform’s greatest strength: its ability to target consumers at the moment they are actively searching for what a brand has to offer. By focusing on specificity and aligning user intent with searched keyword, search listing and landing page, we can answer prospect questions and provide true value, building favoritism as a brand.


STRATEGY & DATA DRIVEN

We start from strategy, understanding consumer needs, and the intent of the questions they are asking in Search. From there, we determine the most valuable content available to the brand that addresses those questions, and optimize website SEO and paid search to deliver that content to searchers and drive them to engage with the brand and ultimately convert.

"An effective SEO strategy combines 4 core elements; an audit & discovery phase, on-site technical optimization, content marketing, and site authority link building."

Amanda, Founder

Marketing for Contractors

Audit & Discovery.

The initial discovery phase of our SEO engagement is critical to understanding our clients business objectives and current positioning within organic search. Our award winning SEO Audit uncovers a multitude of metrics spanning from a detailed technical analysis to a comprehensive strategy of content marketing and link-building opportunities.

LET'S TALK!

"SEO success comes from understanding what content searchers are seeking and ensuring that is visible and understandable to search engines."

-Candice, Digital Strategist

Marketing for Contractors

Technical Optimization.

Innovative SEO strategies requires a technically sound foundation that is barrier-free for the search engines to efficiently crawl, understand and index your website. Our technical optimization plans are award winning and ensure that the infrastructure is solid so that the ensuing efforts within organic optimization are best leveraged. Our SEO team has worked across some of the world’s largest brands and most complex websites.

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Content Development.

The backbone to our SEO methodology is strategically written content. We have developed a sophisticated flow for content production that begins with research and ideation before moving on to our writing and editorial teams. The result is original content that simultaneously engages and converts users, all while putting out valuable organic signals for the search engines.

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Link Building & Digital PR.

The best way to get rewarded by search algorithms is to get noticed by multiple high-authority websites. It is critical for an effective SEO strategy to include the acquisition of links embedded within original content and voiced on major publications. The process for this level of link acquisition is highly individualized and entirely curated by the Brantley team to ensure the most optimal content and placement.

LET'S TALK!

"Our focus is and always will be creating leads for our clients. At the end of the day, leads drive a company's bottom line - sales and ROI."

-Carleigh, Content Manager

Marketing for Contractors

Keys To Search Engine Optimization


Bid Management

Combination of algorithmic, automated processes and manual adjustments.

Keyword Optimization

Ongoing keyword research and optimization based on campaign performance and search query reporting.

Ad Testing

Ongoing ad testing, aggregating performance across multiple ads for fast data collection.

Budget Adjustments

Ongoing recommendations for budget adjustment based on campaign performance as a part of regular reporting.

Opportunistic Spending

Increase budgets based on short term performance spikes as opportunities arise.

Landing Pages

Landing page optimization to maximize post-click activity and increase your ROI.

"Driving traffic is the first step but optimizing the rate in which visitors convert is the true value metric."

-Kelly, Digital Strategist

Marketing for Contractors