The MDC Group
Championing New-Age Social Presence for a Commercial General Contractor
Emphasis.
The MDC Group is an Indiana-based general contractor specializing in grocery store construction. They had a unique vision – a comprehensive strategy focusing on social media management (SM), email marketing, and thought leadership pieces. Brantley Agency helped deliver the same with precision.We grasped the client's emphasis on recruiting and company culture and tailored the social media content to align with the MDC Group's priorities. Thought leadership pieces played a central role, focused on company culture and recruiting efforts, recognizing the significance of recruitment challenges in general in the construction industry.
Positing the Brand as an Active Leader in its Industry
Tactic:
The agency crafted engaging content showcasing the company's internal camaraderie and delved into trends within the grocery industry, demonstrating MDC Group's expertise and understanding of the sector. The redesigned website highlighted not only the company's project portfolio and capabilities but also its unique cultural values and relationship-focused approach.
Target:
Brantley Agency created a targeted email list for current and potential grocery clients. The agency approached email marketing with a helpful and informative angle, incorporating thought leadership pieces that would resonate with recipients, encouraging them to visit MDC's website. The goal was to keep MDC Group top of mind for clients considering upcoming projects or remodels.
Traffic:
From managing the MDC Group's social media presence to monthly email blasts and a focused content strategy highlighting completed projects, employee spotlights, team events, and thought leadership pieces – the idea was to drive traffic to the website, providing visitors with an opportunity to learn more about MDC Group.
“We worked on strategic thought leadership pieces comprising 1000-word articles covering various topics, including industry trends and office culture. This content was also shaped as a valuable resource for clients seeking insights into the construction and grocery sectors."
- Sara / Writer at Brantley Agency
