Southern Flow

Achieving Milestones with a Fresh Face

Vision.

Celebrating 30 years of success, Southern Flow tapped Brantley Agency to collaborate on a complete rebrand and redesign, with a from-scratch website, new branding and a commemorative logo, trade show and collateral item designs.

An Industry on the Forefront


Dynamic: 

Working closely with the Southern Flow team, we developed a vivid and exciting logo, brand identity, and website that connects their style across all platforms, and that expresses their innovative and fresh approach to SCADA systems design. Southern Flow wanted branding that represented their work with water systems – without being too literal. We exceeded client expectations with a unique logo that brings together their work and the company’s initials and paired it with a bright color palette, carefully designed print & digital items, and a dynamic website.


Detailed: 

The services Southern Flow provides require great attention to detail, and the Brantley Agency team echoed that in the branding and website design created for the client. The new Southern Flow logo draws on the style of industry planning and blueprints, and the rounded edges throughout the website and collateral resemble the soft bend of pipes used in water treatment. We implemented these designs across the entire project including a complete website build, branding, a proposal template, Power Point master slides, letterhead templates, business cards, email signatures, trifold design, tradeshow items, case study template, and resume template.


Commemorative: 

We worked closely with Southern Flow to create a unique logo that marked their 30 year anniversary. In their cutting-edge industry, their longevity is important and appeals to new clients, but it’s important to remain energized and adaptive. Our design team captured both the history and the future of the company in the 30th anniversary brand design and across their website.


“This was a great project where we had an opportunity to really start from the beginning and provide a complete suite of cohesive and compatible services. It’s an honor to be trusted with such a complex project, and we’re proud of the comprehensive brand and online identity we were able to deliver.”

- Shelby / Project Manager at Brantley Agency


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