PSI Builders
Building Impact through Brand Focus
Emphasis:
A commercial interiors general contractor operating in the LA area, PSI Builders has a reputation for excellence. They wanted their website to reflect a similar ethos – the reliability and vision associated with their brand. Their brief to us was simple – to transform their website to better convey their brand message while leaning into their niche skills. The experts at Brantley Agency deftly navigated the principles, proposition, and ideas of the PSI Builders team, and crafted an educational yet engaging website as per their needs.
Highlighting their Skills & Brand
Strategize:
Brantley Agency created a tactical plan to make PSI Builders' unique vision and abilities the website's focal point. Using many interactive elements that make clear their unique selling points, we elevated PSI's online persona touching on their history, experience, commitment to safety, and quality control, allowing for a full digital presence that balances technology and information.
Supplement:
We also focused on strengthening the company's website by adding specific pages for their more specialized services. Adding pages that address their niche skills, such as radiation shielding and infection management, highlighted PSI's abilities and really allows them to exhibit their attention to detail and rich expertise in areas such as healthcare construction.
Showcase:
A secondary goal for PSI was to use their website as a tool for recruiting. By highlighting their values and deep history we were able to paint a picture of their special culture. Pages that walk through their employee stock ownership program and benefits really lay out the advantages of working with them. And finally, tools to see current openings and the ability to upload resumes adds value to their HR efforts.
“We followed the client brief religiously while adding our perspective to how and what the customer would perceive their brand to be. The idea was simple – showcasing not just the work but also the value of the work through the website."
- Shelby / Project Manager at Brantley Agency
