PNG Builders
Focused Rebranding for a Major General Contractor
Rethinking.
PNG Builders, a leading general contractor based in Southern California, wanted nothing short of a comprehensive overhaul of their website design and branding strategy. What were they looking for? A modern online presence, a targeted rebrand, and a digital identity encapsulating the versatility and dynamism of PNG Builders across diverse industries.
A Look to the Future with a Nod to the Past
Revisit:
The rebrand started with PNG Builders opting to streamline their name from Pacific National Group to the concise and impactful PNG. But that was not the tricky part. We needed to have a logo that reflected the spirit of this change while embodying simplicity, timelessness, and a subtle nod to the construction industry. Multiple conceptual iterations later, the Brantley Agency team arrived at an abstract logo that blended the modern with the classic, the dynamic with the continuous. Our simple yet effective strategy - retaining the familiar color scheme and typography.
Reinforce:
Every web page was curated with care – from their Employee Stock Ownership Program (ESOP), core values, history, and company culture to insights into their career opportunities and a personal message from the President. We translated their design vision into a functional and aesthetically pleasing website aligned with their brand identity. The new complemented the old since we retained existing pages covering services, markets, and an extensive project portfolio.
“The revamped PNG Builders website serves as an information hub to explore their services and projects, but that’s not all. We curated it as a storytelling platform, offering a deep understanding of who PNG Builders is, what they stand for, and the unique value they bring to their clients."
- Sara / Writer at Brantley Agency
