Black Creek Builders
Elevating Digital Presence with Refocus on Commercial Projects
Changing Direction and Adding Prominence
San Francisco-based general contracting firm Black Creek Builders wanted to pivot from residential work focus more on commercial projects while ensuring that they stand out in the crowd. They left it to our technical and marketing experts to figure out how, and we delivered. From an in-depth SEO analysis to uncover areas for opportunity to a website refresh for both technical and content reinforcements – Brantley Agency navigated it all for this comprehensive project.
Increased Visibility with Purpose
Refine:
To help Black Creek Builders reach and impress the commercial audience base, the first step we took was to improve their website by adding additional pages that talk directly to the new customers they were trying to attract. We started with a thorough SEO analysis to identify opportunities that matched with their goals. That allowed us to put together a list of target pages and keyword phrases that would drive visibility in their desired areas of work. We followed up our extensive research with adding these new pages to make Black Creek stand out with increased, yet targeted traffic for their desired type of projects.
Refresh:
While search engine-optimized pages allowed Black Creek to reach the client directly, we also wanted to ensure that the customer likes what they see. The experts at Brantley worked out the best site layout that prominently displayed Black Creek's services, projects, and target markets. Our preamble – less is more. We highlighted the client's work through updated and attractive photography and minimal words.
Reach:
Once the backbones of visibility and content were in place, we began working out a year-long marketing campaign that would set Black Creek a class apart. Developing an email list, planning email marketing campaigns, thought leadership pieces, social media posts and magazine publications – we covered every essential for impactful marketing.
“Our team at Brantley values fundamentals – that’s why we took on the project for Black Creek Builders as if from scratch. We strengthened the SEO, rebranded the website, and refurbished the content. Only later, we built upon these fundamentals to curate a longer marketing plan."
- Thomas / Technical Team Member at Brantley Agency
