Differentiating Brands


At Brantley, we help brands to differentiate themselves from crowds of similar products and services. We create and refine brands to redefine their relevance and reach their specific business goals. We combine data, technology, design and storytelling into meaningful brands that fuel engagement and improve business results.

INTEGRATED COLLABORATION

As brand strategists, we work with you to develop a hands-down consensus about who you are and a hands-up readiness for where you are heading. Instinctively understanding your offerings and your audience, we analyze consumer behavior and craft bold brand messages that will engage their emotions, refine their beliefs and inspire action.


PROVEN PROCESS

Our creative specialists thoughtfully execute your brand’s identity, designing visual, interactive and experiential communication for your core audiences. Then, our account champions press forward with you to specify campaign tactics that will yield strong and measurable results. Finally, the team will sit down with you and evaluate our progress towards creating industry leadership and the realization of your business objectives.


PROVIDING THE RIGHT VALUE

A strong brand engages people quickly, predictably and emotionally so customers, vendors and investors form a deep connection that forges loyalty. Authentic brands rise above the noise, transcending price, features and benefits. Authentic brands are lovable. Authentic brands are irresistible.

"We find that eternal brands balance innovation and emotional affinity extremely well."

-Blake, Director of Branding

Director of Branding

Brand Strategy

  • Competitor Review
  • Customer Value Proposition
  • Demographic Information
  • Industry Analysis
  • Key User Groups
  • Stakeholder Interviews
  • Target Audience Goals
  • User KPIs
  • User Personas

Market Positioning

  • Competitor Analysis
  • Points of Difference
  • Points of Parity
  • SWOT
  • Trends
  • Value Proposition
  • Website Opportunities

Print Collateral

  • Banner Ad Design
  • Brochures
  • Business Cards
  • Letterhead
  • Packaging Design
  • Pitch Deck
  • POP Displays
  • Posters
  • Print Design
  • Product Displays
  • Proposals
  • Stationary

Visual Identity

  • Brand Elements
  • Brand Style Guide
  • Calligraphy
  • Color Palette Selection
  • Custom Typography
  • Logo Design
  • Logotype
  • Photography

Interested in starting a marketing project with us?


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"Strong branding empowers your business and impacts critical areas such as trust, credibility and customer loyalty."

Madeline, Branding Strategist

Marketing for Contractors

How Do YouConnect?

Design. Branding. Marketing. Communications. Whatever you want to call it, it all boils down to one simple thought: how do we connect with people?

LET'S TALK!

Brands WithPurpose.

Great brands do not actively promote themselves. Instead, they genuinely express a belief system, which inspires them. In a world where we’re subjected to thousands of brands shouting at us everyday, we believe that trying to shout louder is pointless. If brands are to prosper they need to stop behaving so much like brands and behave more like people: intelligent, thoughtful and respectful.

LET'S TALK!

Data InsightsTell A Story.

Each of our creative decisions is supported by data. Our research reveals stories that will connect with your target audience. While our data scientists are busy sifting through info for insights, we’re also communicating with customers every day to better understand their evolving needs.

LET'S TALK!