William Lyon Home gave us one goal: attract new millennial home buyers. Accomplishing this goal involved producing a slew of content aimed at educating and encouraging a wave of new, young home buyers with the terminology they use every day.
A fresh spin on home buying 101.
Educate:
Millennials are quick to learn but also quick to leave if content isn’t delivered just right. Brantley delivered lessons without the lecture.
Empower:
Content marketing is about more than reading. Our content was produced to empower visitors on their home buying journey.
“Working with William Lyon Home was delightful because they wanted to do more than sell - they wanted to educate and empower millennials to get into the rewarding home buying process.”
- Joe Griffin, Creative Director at Brantley Agency