THE ULTIMATE LIST OF SOCIAL MEDIA IDEAS FOR CONTRACTORS

Social media has become a foundation in the way construction businesses connect and communicate with existing and future customers. Generating social media ideas for businesses in the construction industry can be a challenge. Let’s face it…your work isn’t always the most glamours. Don’t worry, we’ve compiled the most comprehensive list of social media ideas for businesses in the construction industry.

1. A Day In The Field:

People love to see what goes on during a construction project. Post a picture of your crew tackling the task at hand.

McCarthy Building Company - Social MEdia Ideas for Construction

2. Host An Internal Contest:

Contents are a great way to get people in your company and your followers to engage with you digitally. Hensel Phelps enrolled their Southeast District Interns in a Push Cart Race! We love the team spirit!

Hensel Phelps - Social Media Ideas for Contractors

3. Show Progress

Don’t just show touched up images of a project once it’s complete, show your followers the steps it takes to get there. Progress is fun to watch and keeps viewers engaged in your company.

Morley Builders Social Media Ideas for Construction Companies

4. Family Photos:

Photos of your team with their families are some of the most engaged posts that businesses share. Showing the people behind your brand and their lives outside of work gives your current and past clients insight into your business!

DPR Construction - Social Media Ideas for Contractors

5. Shout Out To A Sub:

Show your subcontractors, manufacturers or vendors that you care about them too! Anytime you show people in your digital marketing, you help humanize your brand!

HITT Contracting Social Media Ideas for Construction

6. Share News From Another Source

Follows blogs like ConstructionDiveAEC-Business or ENR News and set up a Google Alerts account to stay current on industry trends.

Moss Construction - Social Media Ideas for Contractor

7. Share Party Pics

Take some photos at your next office party and share them with your followers. It’s great for past, current and future clients to gain an understanding into your company culture. It sure looks like Oltmans has a great team that likes tacos on Cinco de Mayo!

Oltmans Social Media Ideas for Construction Companies

8. Behind The Scenes Photo:

Post a picture of your office staff collaborating or even your new order of construction supplies making it to your yard.

Doster Construction - Social Media Ideas for Contractors

9. Give Industry Insight:

If you want your past, current and future clients to view you as the expert in the industry, you better act like it. Consistently posting industry insights with great graphics or imagery shows your followers that you know your stuff.

CW Driver Social Media Ideas for Construction Company

10. Offer Detail Videos of A Trade:

Whether you’re a mechanical contractorelectrician, or general contractor, posting a detailed insight into the tricks of the trade is always a hit.

Gilmore Construction - Social Media Ideas for Contractors

11. Share A Comical GIF:

When others laugh, you develop relationships. Blaming the construction manager for a flue pipe penetrating the boss’s office is a quick winner.

Gilmore Construction Social Media Ideas for Contractors

12. Show A Work/Life Balance:

From sunrise to sunset, contractors are known for working their tale off. Showing a work/life balance helps to humanize your brand and connect with people in their own struggle to find the balance.

Hitt Contracting - Social Media Idea for Contractor

13. Provide A Link To Your Most Popular Blog Post:

Blogs for contractors are important. Sharing them with your market is even more important.

Granger Construction - Social Media Ideas for Contractors

14. Quotes:

Motivational or funny quotes get tons of engagement.

Kaufman Lynn - Construction Social Media Ideas

15. Statistics:

Share statistics on the amount of construction underway in your market or information on the rising cost of construction materials like Turner has done recently on their LinkedIn profile.

Turner - Construction Social Media Ideas

16. Food

Food posts are the most shared posts on social media.Share photos of your team lunches or when you have a special desert brought in to celebrate a retirement. I know, you’re wondering how this helps your business. Social media is all about showing the human side of your business. Studies show it makes you more likable and trustworthy.

Clark - Social Media Ideas for General Contractor

17. Link To Another News Article About Your Project:

Some of your projects get major press. Put links on your social media to those projects to drive awareness and buzz about your company.

Moss Construction - Social Media Ideas for Construction Company

18. Post A Branded Image:

Your brand is your identity. Push your brand through social media platforms by adding your logo to engaging images.

Barlett Cocke - Social Media Ideas for Contractors

19. Infographics:

This is the hottest trend in 2017 for contractors on social media. An infographic is a quick visual snapshot and provides customers with a unique way to understand your message. The best infographics for contractors tend to be those about employment trends. Check out an example of an infographic we did on the Influence of Colors in Marketing.

20. Commodity Photos:

This is best on Instagram or Facebook. Post a picture of your lumber yard, sheet metal, or nail patterns on a new framing job.

Suffolk Construction - Social Media Ideas for Construction Companies

21. Unrelated Photos:

Though you are always thinking like a contractor, your customers are not. Post a picture of a family, a puppy, or a child doing something humorous. These posts get a ton of shares and help to humanize your company.

Kaufman Lynn - Social Media Ideas for Construction Businesses

22. Share A Company Value

Your company values help define how you interact with clients. The more insight you can paint into the inter-workings of your company, the better!

Morley Builders Social Media Ideas for Contractors

23. Link To A Controversial Website Or Blog Post:

Be careful and avoid party-based political posts or religion. Contractors are best to find controversy with the labor market and lack of training in public education.

Turner - Social Media Ideas for Contractors

24. Share A Trending Google Search:

This is one of the more simple but effective social media ideas for contractors. Visit Google’s Top Charts on Construction to find out what people are currently searching.

JE Dunn Construction - Social media ideas for contractos

25. Get Into The Community

Share photos of your team in the communities in which your followers live, doing the things they are also doing in their time away from work. Anything to humanize your brand creates a deeper relationship with past, current and future clients.

KAST Construction - Social Media Idea for Construction Company

26. Share A Picture Of Your First Office and Staff

People love to see where you came from, especially if your company is over 50 years old. Pictures from the 1960s and before have an engagement rate and share ratio significantly higher than other types of posts. We love this photo from PCL Construction, who is now one of the world’s largest GCs.

PCL Construction Social Media Ideas for Construction Company

27. Show That You Support Women In The Construction Industry

19 out of 20 professionals in the construction industry are men. Show your followers that you value a diverse working environment and value the women employees of your company.

Swinerton Construction - Social Media Ideas for Construction Companies

28. Pick A Hashtag and Create A Recurring Post

Brasfield & Gorrie has done an awesome job with their hashtag #buildingfamily. Keeping a recurring hashtag throughout your posts keeps your followers engaged and shows them your commitment to one aspect of your business.

Brasfield & Gorrie - Social Media Ideas for Construction Company

29. Share Regular Updates On Projects People Care About

Are you doing a project at a local hot-spot or a high trafficked area? Don’t just show before and after photos, keep your viewers updated on the progress and show photos each step of the way.

Skanska - Social Media Posts for construction industry

30. Share A Favorite Book:

There are tons of books on construction and architecture. Share your favorite and always tag the author or any companies that have contributed to it.

31. Link To Company Documents or Publications

Social media is a great place to share your company documents and publications that act as resources to past, current and future clients, as well as employees and vendors. Remember, you can’t share links on Instagram, so post the link in your profile while the post is live.

Gilbane Building - Social Media Ideas for Construction Companies

32. Get Your Employees To Guest Post:

Do an interview with your people in the field. Ask your staff to share posts about how their experience (positive we hope) working at your company.

33. Share Random Tips:

Give customers the secrets to getting what they want out of a contractor. Hint hint….they want a reliable, efficient, and honest company to complete their job.

34. Show Projects From Your Angle

Chances are, most of your followers will never get to see your projects from the vantage point that you do. Show your followers what it looks like at the top (or bottom) of one of your job sites.

Hensel Phelps Social Media Ideas for Construction Companies

35. Be Historical:

The history of your company is important. Whether you started in a pickup truck with $20 or you’re a Fortune 500-construction company that came out the gate with millions in investments, show your customers where you came from.

McCownGordon - Social Media Ideas for Contractors

36. Be Real:

Post a picture of you and your dog or your family. Post a picture of a mistake. Customers like to know their contractor is a real person with real substance.

Social Media Tips for Contractors

37. Post A Video Testimonial:

Ask a happy customer to put together a one-minute video about your service. Simply use FaceTime or Skype to record the interview and post in on social media.

38. Share A Trending Twitter Topic:

Simply hit the search icon on Twitter and see everything that is trending at that moment. Put your spin on it as a contractor and use the trending hashtag.

39. YouTube:

Use a construction related video or better yet, share a video of something inspiring like a military family reunion.

40. Latest Company News:

Construction companies tend to change daily. Push the latest news to your followers and keep them informed on all the happenings, from the receptionists birthday to new ownership, its all worthy!

DPR Construction - Social Media Ideas for Construction Industry

41. Weekly Round Up:

Post a list of the ‘must read’ articles for the week. As the top contractor in your market, your relevance is crucial to the perception others have of your business. Follow blogs on construction and stay on top of trends.

42. Share Predictions:

Americans love their sports. Stay on top of the biggest sporting events and share a prediction for the big game.

43. Recommend Local Businesses:

Shop Local isn’t just a trend, it’s a way of life for many Americans. Show your love by recommending your favorite businesses in town.

44. Share “Top Secret” Renderings and Project Details

Sharing project details and renderings before, during and after a project is completed gives your social media followers the inside scoop on your business and projects. The feeling of inside knowledge and information is enough to keep your followers engaged on your social media sites.

Skanska USA Social Media Ideas for Contractors

45. Share Industry Research:

Set up a Google Alerts account for keywords like: Contractor Industry, Construction Trends, or Construction Regulations and repurpose the information throughout the week on your social media.

46. Interview An Employee Or Subcontractor:

Insight into the human aspect of your business is important to humanize your brand to current and future clients.

BL Harbert International - Social Media Ideas for Contractors

47. Post Product Recall Notices:

The Consumer Product Safety Commission offers up to the moment recall information on a variety of goods. Stay on top of it and post about the latest equipment that is on the list.

48. Promote Another Business’s Specials or Features

Connect with other businesses on your social media and spread the love.

JE Dunn - Social Media Ideas for Contractors

49. Top Fan:

Give a shout out to your top customer, whether it’s a business or person, each month. If you did some construction work at a local celebrity’s home, a popular restaurant or for a college football stadium that fans love, let everyone know.

50. Share Pictures From Industry Events:

Do you attend all the AGC events or even your local Chamber of Commerce gatherings? If so, post pictures from the event and tag others you had the pleasure of spending time with.

Social Media Ideas For Contractor

51. Hold A Sale:

Residential Contractors: Rather than posting a special on mass-sites like Groupon, why not offer 50% off through your social media to attract more customers and shares?

52. Celebrate This Day In History:

Did you know June 17 is Apple Strudel Day? Just do a search for Today in History and you will come up with a ton of great items.

53. Promote Awards Your Construction Company Has Received:

Winning awards is an awesome feat. Let others know you are a credible contractor in the market.

Swinerton Builders - Construction Company Ideas for Social Media

54. Promote A Free Download:

To do this effectively, it takes time to develop information content that your readers want and need. The best downloads are often “Do it Yourself” cheat sheets or a “Beginners Guide To…” that save your clients time and give them insights into a sector of their business. Get your cheat sheet by inquiring with us. 

55. Talk About Safety

Safety in every line of the construction industry is important. Showing what your company does to keep your employees in the field safe is a great way to provide insight into how your company is run.

Clark - Social Media Ideas for Contractor

56. Show A Before And After Photo

Show your viewers a completed renovation project by pairing the photo with an original of the same building or location.

Swinerton Construction - Social Media Ideas for Contractor

57. Celebrate All Holidays:

Show everyone that you’re a well-rounded contractor that respects all cultures. From Hanukah to Independence Day, be sure to celebrate them all by taking a few moments to put them on your social media calendar.

Barlett Cocke - Social Media Ideas for Construction Industry

58. Support A Cause:

Giving back is important to all people and businesses. Encourage your followers to support the causes you hold dear to your heart.

Granger Construction - Social Media Ideas For Construction

59. Post An Excerpt:

Reading the news on construction and blogs, you will find tons of intriguing excerpts that are worth repackaging in your social media.

60. An Expert Quote:

Ask the owner of the most well established business for a quick insight into his or her daily life. Better yet, seek out the top contractors or clients you work with and ask them to be featured in your post.

61. Offer A Sneak Peek:

Give your followers a quick snapshot of what construction projects you have on the horizon.

Morley Builders Social Media Ideas for Construction Industry

62. Show An Entire Project Team

Getting a project done, large or small, takes a team. Show your past, current and future clients the entire team that is involved in getting a project from start to completion.

PCL Construction - Social Media Idea for Construction Company

63. Parter With A Local Company For An Event Benefiting A Good Cause

Partnering with another company outside of the construction industry for a good cause is a great way to give back to the community and engage your employees outside of the office.

Brassfield Gorrie Social Media Ideas for Construction Company

64. Promote An Event:

Whether its your local technical school hosting an open house to attract newcomers to the industry or a ground breaking at a recent project, promote it for weeks in advance.

New Home Company - Social Media ideas for contractors

65. Photo Collage:

There are many free and easy software’s out there to help you put together a collage. Make one of your projects, your staff, or your customers.

McCarthy Construction - Social Media Ideas for construction companies

66. Take Your Branding To A Job Site

Take your branded coffee mug or notepad and snap a photo of it in the job site.

Suffolk Construction - Social Media Ideas for Contractor

67. Make A Construction Related Prediction:

Think the housing construction market is going to pick up? Make your prediction and let the world know you’re an optimistic person.

68. Show The Beautiful Side Of Construction

Construction isn’t always dirty. Take a moment to show your social media followers the beautiful side of your business, like a stunning sunset behind one of your projects.

Skanska Social Media Ideas for Construction Company

69. Be Opinionated (Carefully):

Share your opinion on the local bond measure or the lack of labor in your local market. Always be mindful of others opinions and leave yourself room to make your point.

70. Show Your Patriotic Side

Patriotic posts are a great way to show you love of America and let people know that you care about more than just your bottom line. Uniting your company under one flag is powerful on social media.

Clark - Social Media Ideas for Construction Companies

71. FAQ:

Is there a common question you hear from customers? Write it down and answer it in your social media campaign.

72. Show What’s On The Horizon

Share ground-breaking photos for every new project. This keeps people informed on what is going on in the marketplace and let’s past, current and future clients know that you’re busy working in your field!

KAST Construction

73. Go Live:

Utilize Facebook or Instagram live to promote an interview with employees in your business, a job-site construction project inspection, or a Q & A with a customer.

74. Share Funny Commercials:

The Super Bowl is historically known as the prime time commercial viewing event. Capitalize on this event and share your favorite commercials from the Super Bowl as a way to connect with your customers.

75. Tell A Story:

The best construction stories don’t always happen on the job site. For your social media, perhaps you want to share an anecdote from a funny or motivational time in your life or growth of your construction company.

HITT Social Media Ideas for Construction Industry

76. Humanize, Humanize, Humanize

When in doubt, post pictures of your people. In the digital age, face-to-face meetings are often replaced with emails. Do anything you can to show the humans behind your brand! Remember, people buy from people!

McCarthy - Social Media Ideas for Construction

77. Share Breaking Company News

Sharing news about your company right as it comes out keeps your social media sites relevant to your past, current and future clients. Share information about awarded projects, new hires, community involvement or any shift in the business as soon as it’s okay for word to spread. Don’t wait until the news is “old news” to post on your social media.

Skanska USA Social Media Idea for Construction Company

78. About Us:

Most contractors have an “About Us” tab. Capitalize on this by featuring one person a month within your company and share the link back to your website.

79. Quora:

Quora has quickly become one of the hottest forums for questions and answers on the web. Find some contractor related questions and answer them on Quora and share the link/page on your social media account.

80. Use A Drone:

Use a drone to get a unique vantage point of your project. This photo from Swinerton combines the human element that is so important in social media with the vantage point of a drone. Awesome post!

Swinterton - Social Media for Contractor Ideas

81. Chart It:

One thing many established contractors do is chart their successes and failures. Open up the curtain a bit for your social media audience by sharing a chart on your social media with insight into your business. Utilizing software and websites to help put a visual chart together is highly recommended unless you have a marketing department that is up to the task.

82. Post A Link To Old Newsletters:

Recycle your newsletters and gain new subscribers at the same time. Don’t have a newsletter in your content marketing strategy? Contact us now.

83. Use A Local Celebrity:

Invite a local celebrity to your next job site launch to generate more buzz around the event.

Balfour Beatty - Social Media Ideas for Construction Industry

84. Show Something Dirty

People love to see “behind the scenes” photos  from your business, not just the finished photos of projects once their complete. Post photos of your team doing the dirty work behind getting a project completed.

PCL Construction - Social Media Ideas for Construction

85. Did you know?:

Share a “Did You Know?” post on social media of famous contractors. For instance, did you know George Clooney, Harrison Ford, and Rodney King were all once construction workers?

86. Ask Fans To Help You Make A Business Decision

Customers relish feeling a sense of ownership and input into your business, so give them an opportunity to help.

87. Share Your Successes

Trumpeting on social media about your successes – like awards – has two benefits. It shows existing fans that they are investing in something positive and inspirational, and it’s social proof that shows potential fans that your brand it worth a look at.

88. Liven Up Construction Topics By Paring Them With Light-Hearted Stuff

Not many people really WANT to read posts about the paving industry on social media, but if your construction topic with something more light-hearted, you make it something that people are much more likely to pay attention to.

Hitt Contracting - Social Media Ideas for Construction

89. Publish A Cartoon Strip

Whether you’ve got an idea for an original cartoon yourself, or have found something funny to share relating to the construction industry, cartoon strips can be fun and eye-catching content.

90. Challenge Or Ask Your Fans To Take A Pledge

Everyone loves a challenge, or the chance to show that they are “in” with a cause, so why not set a challenge to your fans that relates to your company.

91: Create Custom Artwork, Graphics and Photos

Custom art and graphics are more labour intensive, but the results are great!

92: Share Something Cute

There’s nothing like making someone say “aww” that is going to tempt them to hit the Share button. Whether it’s cute animals or humans, experiment with how cuteness can work for your brand.

93: Create A Product or Service Diagram

Offering a new service or trying to expand a section of your business. Diagrams are quick, easy and digestible snapshots for your fans.

94: Tell Your Fans To Come Back And Visit

The way social media news feeds are, chances are that most of your fans will not see all of your posts. So, if  you’re running a series or sitting on some exciting news, actually reminding people to come back and visit might just be what they need to come back.

95. Create An Explainer Image

If your service you offer can be explained in a few simple steps, than a “step” explainer image can be a quick and fun way to break it down for fans in a much clearer way than text alone.

96. Share User-Generated Content

Nothing pleases a fan more than to see their images re-shared on one of your social feeds. Encourage fans to take photos at a job site and highlight the best photos on your profile.

97. Ask Fans How They Are Feeling

Sometimes a simple “how are you?” is all you need to kick-start some engagement on your pages.

98. Share A Gallery Of Images

Post a gallery of images that depict a launch of a new product/service, your staff’s Christmas part or behind the scenes on a recent job site. Fans are really interested to get a sense of your brand’s inner workings or its culture of work.

Kaufman Lynn Construction - Social Media Ideas for Construction Companies

99. Show Your Brand Giving Back

Showing that your brand reflects the ideals of your fans and has a compassionate side it very endearing.

BL Harbert International - Social Media Ideas for Contractors

100. Show The Individuals Behind Your Brand

Nothing helps to bring the “social” side of social media out more than showing the faces of the people behind your brand.

Clark - Social Media Ideas for Construction Business

101: Be You:

The final social media idea for contractors is very simple. It revolves around you  and your business. Be real, transparent, and realistic in all of your posts allowing customers to see a side of you they only get when doing business with you.

McCownGordon - Social Media Ideas for Construction

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